Search Engine Marketing (SEM)
A practical, mentor-led Search Engine Marketing (SEM) program focused on industry workflows, guided practice, tools, assignments and project-based learning.
6 WeeksOnline / OfflineCourse completion certificate available after meeting applicable completion requirements.
Course Overview
Learn paid search strategy, keyword planning, bidding, campaign setup, tracking and optimization workflows.
Learning Outcomes
Explain the core concepts and terminology used in the field
Use relevant tools in a structured practical workflow
Complete guided exercises with quality checks and documentation
Present a project or portfolio example with confidence
What You Will Learn
Detailed Syllabus
- Search engine marketing ecosystem
- Search intent and customer journey
- Campaign objectives and KPIs
- Account and campaign structure
- Keyword research
- Match types and negative keywords
- Search ad creation
- Ad relevance and landing pages
- Campaign settings
- Geographic and audience targeting
- Budgets and bidding strategies
- Conversion tracking
- Search-term analysis
- Quality Score and ad performance
- Bid and budget optimization
- Reporting and performance analysis
- Complete search campaign planning
- Campaign setup exercise
- Optimization case study
- Portfolio and interview preparation
Upcoming Batches
Choose a batch that fits your schedule
Batch details are confirmed by the CRM team. Contact us if you need a custom schedule.
Next batch details are being scheduled
Send an enquiry and our team will share the latest available options.
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