Programmatic Advertising - DV360
A practical, mentor-led Programmatic Advertising - DV360 program focused on industry workflows, guided practice, tools, assignments and project-based learning.
12 WeeksOnline / OfflineCourse completion certificate available after meeting applicable completion requirements.
Course Overview
Master programmatic media buying concepts, DV360 workflows, campaign setup, targeting, reporting and optimization.
Learning Outcomes
Learn DV360 and programmatic media buying.
Create and manage campaigns.
Understand targeting, bidding and optimization.
Analyze advertising performance.
What You Will Learn
Detailed Syllabus
- Digital advertising ecosystem and programmatic fundamentals
- DSP, SSP, Ad Exchange and Real-Time Bidding
- Programmatic buying models and campaign KPIs
- Audience, data, remarketing, contextual targeting and brand safety
- Audience, demographic and geographic targeting
- Device, technology, inventory and placement targeting
- Display, video, YouTube and CTV/OTT
- Conversion tracking, Floodlight, attribution and measurement
- Google Marketing Platform and DV360 account structure
- Advertiser, campaign, insertion order and line-item setup
- Audience, inventory, deal and creative management
- Bidding, automated bidding, campaign launch and QA
- Budget, pacing, bid, audience and creative optimization
- Campaign troubleshooting and delivery analysis
- DV360 reporting, GA4 and Looker Studio
- Amazon DSP fundamentals and programmatic deals
- AI/ML applications and campaign automation
- Real-world programmatic campaign case study
- End-to-end DV360 campaign project
- Amazon DSP exercise, portfolio and interview preparation
Upcoming Batches
Choose a batch that fits your schedule
Batch details are confirmed by the CRM team. Contact us if you need a custom schedule.
Next batch details are being scheduled
Send an enquiry and our team will share the latest available options.
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