Programmatic Advertising - CM360
A practical, mentor-led Programmatic Advertising - CM360 program focused on industry workflows, guided practice, tools, assignments and project-based learning.
8 WeeksOnline / OfflineCourse completion certificate available after meeting applicable completion requirements.
Course Overview
Learn Campaign Manager 360 trafficking, Floodlight tracking, reporting, QA and campaign measurement workflows.
Learning Outcomes
Explain the core concepts and terminology used in the field
Use relevant tools in a structured practical workflow
Complete guided exercises with quality checks and documentation
Present a project or portfolio example with confidence
What You Will Learn
Detailed Syllabus
- Digital advertising and ad-serving fundamentals
- CM360 ecosystem and terminology
- Campaign structure and advertiser setup
- Trafficking workflow
- Campaign setup
- Placements and ads
- Creative formats and assignment
- Trafficking and QA workflow
- Floodlight fundamentals
- Activities and configurations
- Conversion tracking
- Audience and remarketing data
- CM360 reporting
- Campaign performance analysis
- QA and troubleshooting
- Attribution and measurement
- End-to-end trafficking exercise
- Floodlight implementation
- Reporting and campaign analysis
- Portfolio and interview preparation
Upcoming Batches
Choose a batch that fits your schedule
Batch details are confirmed by the CRM team. Contact us if you need a custom schedule.
Next batch details are being scheduled
Send an enquiry and our team will share the latest available options.
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