AI & ML Powered Programmatic Advertising
A focused program for learners who want practical advertising technology and analytics exposure.
45 Days / 70 HoursOnline / OfflineCourse completion certificate available after meeting completion requirements.
Course Overview
Learn ad-tech, campaign optimization, DV360, Amazon DSP concepts, analytics and automation.
Learning Outcomes
Learn programmatic advertising fundamentals.
Understand AI-powered campaign strategies.
Learn targeting, bidding and optimization.
Analyze campaign performance.
What You Will Learn
Detailed Syllabus
- Digital advertising ecosystem, DSP, SSP, ad exchanges and RTB
- Programmatic buying models, campaign objectives and KPIs
- Audience, contextual, geographic and device targeting
- Brand safety, inventory and data fundamentals
- First-party, third-party and remarketing audiences
- Display, video, YouTube and CTV/OTT advertising
- Conversion tracking, attribution and campaign measurement
- Media planning and audience strategy exercises
- DV360 account structure, campaigns, IOs and line items
- Targeting, inventory, creatives and bidding strategies
- Amazon DSP campaign concepts and audience targeting
- Campaign setup, QA and launch workflow
- Budget, bid, audience and creative optimization
- DV360 reporting and performance analysis
- Google Analytics and dashboard-based reporting
- Campaign automation and optimization workflows
- AI and machine learning applications in programmatic advertising
- Predictive targeting and automated optimization
- End-to-end campaign case study and performance analysis
- Portfolio project, presentation and interview preparation
Course FAQs
It combines programmatic advertising with AI and Machine Learning to improve audience targeting, campaign optimization, automation and advertising performance.
DV360 is Google's programmatic advertising platform. The training covers key concepts such as campaign management, audience targeting, bidding, optimization and performance analysis.
Digital marketers, advertising professionals, media planners, marketing analysts and individuals looking to build a career in ad-tech and programmatic advertising can benefit from the training.
The courses emphasize practical learning through assignments, projects, case studies and industry-oriented applications, helping learners apply concepts to real-world scenarios.
Anaxis Solutions focuses on career development through practical projects, resume guidance, interview preparation and professional guidance to help learners prepare for career opportunities.
Upcoming Batches
Choose a batch that fits your schedule
Batch details are confirmed by the CRM team. Contact us if you need a custom schedule.