Google Ads Course
A practical, mentor-led Google Ads Course program focused on industry workflows, guided practice, tools, assignments and project-based learning.
6 WeeksOnline / OfflineCourse completion certificate available after meeting applicable completion requirements.
Course Overview
Build practical skills in search, display, video, shopping campaigns, conversion tracking and optimization.
Learning Outcomes
Explain the core concepts and terminology used in the field
Use relevant tools in a structured practical workflow
Complete guided exercises with quality checks and documentation
Present a project or portfolio example with confidence
What You Will Learn
Detailed Syllabus
- Google Ads ecosystem
- Account and campaign structure
- Objectives, budgets and KPIs
- Audience and geographic targeting
- Keyword research and match types
- Search ad creation
- Bidding strategies
- Conversion tracking
- Display campaign setup
- YouTube/video campaigns
- Shopping campaign fundamentals
- Creative and audience targeting
- CTR, CPC, CPA, ROAS and conversion rate
- Search-term and placement analysis
- Bid and budget optimization
- Google Analytics integration
- Multi-campaign strategy
- Campaign setup and QA
- Performance analysis and optimization
- Final project and portfolio
Upcoming Batches
Choose a batch that fits your schedule
Batch details are confirmed by the CRM team. Contact us if you need a custom schedule.
Next batch details are being scheduled
Send an enquiry and our team will share the latest available options.
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