Diploma in Digital Marketing
A practical, mentor-led Diploma in Digital Marketing program focused on industry workflows, guided practice, tools, assignments and project-based learning.
3 MonthsOnline / Offline / HybridCourse completion certificate available after meeting applicable completion requirements.
Course Overview
A structured program covering SEM, Google Ads, social media marketing, analytics and performance campaign planning.
Learning Outcomes
Explain the core concepts and terminology used in the field
Use relevant tools in a structured practical workflow
Complete guided exercises with quality checks and documentation
Present a project or portfolio example with confidence
What You Will Learn
Detailed Syllabus
- Digital marketing ecosystem
- Customer journey and marketing funnel
- Website and landing-page fundamentals
- Digital marketing strategy
- SEO and SEM fundamentals
- Keyword research and search intent
- Google Ads campaign structure
- Bidding, budgets and ad optimization
- Social media strategy
- Organic and paid campaigns
- Audience targeting and content planning
- Meta advertising fundamentals
- GA4 fundamentals
- Conversion tracking and KPIs
- Campaign reporting and analysis
- ROI, CPA, CPC, CTR and ROAS
- Campaign planning
- Multi-channel strategy
- Performance optimization
- Final campaign project and portfolio
Upcoming Batches
Choose a batch that fits your schedule
Batch details are confirmed by the CRM team. Contact us if you need a custom schedule.
Next batch details are being scheduled
Send an enquiry and our team will share the latest available options.
Ask About Batches